StockCharts
The challenges
encountered.
Starting with an in-depth website audit, I identified key areas of improvement ranging from content improvement suggestions, mobile design issues, and user-experience refinements to make the site deliver on the promise of a highly polished online business.
From that initial work, HHM was tasked with improving StockCharts digital advertising. Partnering with their UX/UI designer who designed and built StockCharts' landing pages, the HHM creative team used the landing page designs and translated it into digital ad format.
The outcomes
achieved.
After some small initial projects supporting their own internal teams, we produced some supporting digital ads for a few of their existing campaigns. Once those were successful we took the next logical step by taking over development of their digital advertising.
Once StockCharts became a retainer client, the team did monthly creative for digital campaigns as well as story boarding and art directing a TV commercial to expand their reach into a whole new market.
