Lauren Grey | About

Experience

As a seasoned creative, I have led innovative and impactful campaigns, blending strategic thinking with compelling visuals to create unforgettable brand experiences.

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Creative Director – Happy Hour Media Group

May 2019 – Present

Provided creative direction and leadership by mentoring teams, setting standards for design excellence, and establishing scalable processes that elevated creative quality and team performance.
Led cross-functional strategy to drive business objectives by overseeing brand strategy, targeted storytelling, workflow management, and creative execution across client and internal campaigns.
Built and developed high-performing creative teams by identifying skill and competency gaps and designing
and delivering scalable and individualized training programs.
Served as a senior creative partner to clients, strengthening trust and leadership credibility by representing Happy Hour across high-impact meetings and productions with clear creative vision and strategic direction.
Drove new business growth by leading pitch strategy, pricing models, and client presentations that clearly articulated creative value and team capabilities.
Expanded creative offerings and client impact by leading a brand refresh, introducing new creative services, and applying hands-on design leadership.

Sr. Design Manager – Emerald Studio

April 2017 – April 2019

Strengthened client brand perception and campaign impact by producing strategic, results-driven creative assets, writing detailed creative briefs, and providing clear, precise art direction.
Increased brand visibility and client engagement by delivering innovative, hands-on design solutions that drove measurable results for enterprise-level clients.
Led projects to ensure deadlines, budgets, and strategic objectives were met by collaborating closely with internal teams and client stakeholders.
Streamlined workflows and maintained high-quality standards by recruiting, briefing, directing, mentoring, and providing creative leadership to internal and contract talent across design, programming, and video production

Lead Art Director – Hacker Agency

February 2016 – January 2017

Transformed campaign performance and creative direction by pitching and developing a data-backed, innovative strategy for AT&T’s direct-mail and marketing initiatives.
Strengthened brand impact and increased national market share by leveraging testing insights to design and deliver creative assets, particularly within the smartphone segment.
Improved client understanding and alignment on creative strategy by clearly articulating design intent, strategic rationale, and messaging effectiveness through cross-functional collaboration on client presentations.
Enhanced team performance and output quality by mentoring team members in design, technology, presentation skills, and marketing strategy.

Associate Art Director – The Mx Group

September 2012 – February 2016

Exceeded industry benchmarks and client goals by co-creating an award-winning direct-mail campaign that achieved a 39% response rate and 62% conversion rate.
Demonstrated Core Value excellence and team leadership by consistently taking on additional challenges and embodying the principles of “Service to Team Over Reliance on Team” and “Openness to Feedback Over Personal Pride.”

Graphic Design Specialist – Follett Content Solutions

June 2010 – August 2012

Generated annual savings exceeding $100,000 by strengthening cross-departmental collaboration, optimizing internal creative resources, and reducing reliance on external vendors.
Increased team efficiency and capacity by streamlining workflow, cutting production overhead by 94%, and saving 15+ hours per campaign, enabling the team to take on work previously contracted to freelancers.

Graphic Designer – Freelance

September 2003 – May 2010

Developed design and business expertise by operating as a Freelance Graphic Designer, gaining one of the most impactful learning experiences of my career to date.

Web Designer – duoDesign

November 2001 – September 2003

Attracted angel investors for start-up clients by creating innovative, visually compelling websites that leveraged new technologies and showcased each brand’s unique value proposition.

Web & Graphic Designer – TowersPerrin

June 1999 – November 2001

Improved accessibility and usability of benefit information for internal and external clients by digitizing benefit manuals for intranet use, applying web best practices leading up to Y2K and beyond.

Web & Graphic Designer – W3DM

September 1997 – June 1999

Built and launched first website and e-commerce presences for multiple businesses as one of two founding members of a website-focused sub-brand within a traditional agency, establishing their digital footprint from the ground up.