Happy Hour Media
Building a team and evolving a brand.
Founded in 2015, Happy Hour Media started out focusing on traditional media (television & radio advertising) and experienced steady growth in those areas. It soon became clear that the loyal clients of Happy Hour wanted more services – particularly creative work that aligned and supported their traditional media efforts.
The challenges
encountered.
When I joined the team, there was a single web designer on staff and no processes around design or even how to incorporate design into the company. I spent the first half a year at HHM building out new processes, organization, and materials to support the business overall as well as formalizing the creative department and line of business.
During COVID, I focused on trying to help existing clients to navigate their challenges in new ways. Creative thinking was in high-demand and it stretched many of the clients of HHM to the limits and I was more than happy to work on innovative ways to help weather the storm of turmoil and uncertainty.
Coming out of the pandemic, client work picked up but slowly. I took this opportunity to help evolve the brand and marketing efforts of HHM to have our own website and social media to bring more visibility and leads to the agency organically.
The outcomes
achieved.
Since joining HHM, I’ve played a key role in winning new clients by elevating sales materials, creative strategy, business positioning, and overall quality of work.
I’ve built and led the creative team—originally just myself and two entry-level designers—mentoring them into senior-level creatives now capable of independently managing projects.
Previously, clients brought their own creative; now, many seek us out specifically to work with us.
I also led a rebrand in 2024–2025, timed with HHM’s 10th anniversary. As a result, leads and visibility have grown steadily through the website and social media, prompting the expansion of the account team to meet increased demand across services.
