About

With over two decades of experience, I am a senior creative professional known for my creative vision and exceptional design skills. Having led numerous projects, collaborating with top-tier clients to create captivating visual experiences. Always committed to delivering excellence, I consistently push boundaries and inspire teams to achieve unparalleled creative solutions.

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Holstee Life Is Short Manifesto
Lauren Recent Photo
I love Christmas!
Lake Diablo
Holstee Life Is Short Manifesto
Lauren Recent Photo
I love Christmas!
Lake Diablo
Historic US 66
Dice & tray for d&d
Hanna & Lauren
Listen First
Civic Type R
Dice & tray for d&d
Hanna & Lauren
Listen First

Experience

As a seasoned creative, I have led innovative and impactful campaigns, blending strategic thinking with compelling visuals to create unforgettable brand experiences.

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Creative Director – Happy Hour Media Group
May 2019 – Present
  • Developed creative department and formalized team structure career paths for the agency
  • Instrumental in business development processes including strategy, pitch materials, pricing and client presentation
  • Leading, mentoring and developing creative talent and other team members
  • Extending Happy Hour brand in new ways and offering existing clients creative services to improve conversion
Sr. Design Manager – Content4Demand
April 2017 – April 2019
  • Managed and executed design deliverables for a wide range clients, including Intel, Microsoft, Box, SAP Concur, Schneider Electric, Equifax, CUNA Credit Union, Rackspace and more
  • Collaborated with team and client contacts to ensure projects stayed on-time, on-budget and delivered innovative, creative solutions while adhering to corporate brand standards
  • Sourced, briefed and supervised contract resources in design, programming, and video production
  • Led a team of internal designers and external contractors to achieve results-focused assets
Lead Art Director – Hacker Agency
February 2016 – January 2017
  • Proposed, created and pitched strategy to our client, AT&T, which evolved the creative we tested
  • Utilized tested data to produce creative that increased AT&T market share across the country
  • Collaborated cross-departmentally to create, develop and refine client presentations to include a rationale to support our strategy, design and messaging
  • Achieved a 127% billable utilization rate, the highest in the creative department
  • Actively mentored peers in design, technology, presentation techniques, and strategy
Associate Art Director – The Mx Group
September 2012 – February 2016
  • Strengthened and evolved client brands, created campaign-level concepts and deliverables
  • Co-created an award-winning campaign, resulting in a 39% response rate and 62% conversion rate
  • Mentored over 20 peers in career development, communication techniques, and daily performance
  • Nominated for Core Value Awards “Service to Team Over Reliance on Team” and “Openness to Feedback Over Personal Pride”
Graphic Design Specialist – Follett Library Resources
June 2010 – August 2012
  • Provided guidance to team of graphic designers and a copywriter
  • Developed key internal relationships to ensure the best use of creative team, resulting in $100,000+ in yearly savings by eliminating freelance and agency costs
  • Streamlined email campaign process by reducing overhead by 94%, saving 15+ hours of work per campaign
  • Led design execution of international expansion into Singapore – created print materials and environmental graphics for the high-visibility storefront
Lauren Grey Design EtsyLauren Grey Instagram
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