clients: AT&T and DIRECTV
Project Details

Client: AT&T and DIRECTV

type: Digital, Print

Challenge: Create brand consistency for the newly merged AT&T and DIRECTV while promoting monthly special offers to customers of each company to bundle their services.
Solution: Utilizing new brand guidelines multiple print and digital packages were created and tested. We proposed a limited-time HBO offer with special device pricing to promote bundling, featuring the wildly popular Game of Thrones.

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